Unlock a Steady Stream of Hot Leads for Your Heating Business & Keep Your Phone Ringing

We help heating and boiler businesses get quality leads and build authority online – without relying on directories or lead generation companies – for a price you can afford.

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How Do You Get Leads For Heating Engineers?

These are the 4 main things that we do to help our clients…

1. Organic Visibility

What is organic visibility? Organic visibility is when your business shows up on Google, without paying for ads. So you get new leads without having to pay for advertising.

There are 2 main ways we help our clients achieve this:

  • The first is building and managing your website so it’s “Search Engine Optimised”. This helps your website show up when potential customers are looking for heating engineers in your coverage area.
  • The second is building, managing, and optimising your Google Business Profile so your business shows up when people search for businesses like yours.

2. Digital Advertising

As well as boosting your organic visibility, we also create and manage digital advertising for your heating and boiler business.

We advertise your boiler business on Google Ads or Youtube Ads (or both) using a system that’s proven to generate leads for the heating trade.

This is the fastest way to generate leads for your heating business. You can see results in as little as 7 days, compared to organic visibility that can take up to 6 months.

We recommend using both organic and paid advertising to keep a stable flow of leads coming in.

3. Sales Funnels

“What’s a sales funnel?” you might be thinking. A sales funnel is a step-by-step process that guides potential customers from initial interest to making a purchase.

It often starts with a free offer in exchange for their email address, followed by a series of targeted emails designed to build trust and encourage them to buy.

This works brilliantly with people who are interested in a new boiler. And combined with Youtube Ads, it’s a great way to generate boiler leads who convert to customers, that don’t cost a fortune.

We set the whole thing up for you including the free offer, writing all the emails, and the automation systems.

4. Online Authority & Trust

Did you know that displaying your online reviews increases conversion by 270%? Or that the average consumer reads 10 reviews before trusting a business?

Reviews are so important these days – especially for heating engineers. This is because our industry has quite a few horror stories, so customers are naturally suspicious. Also, a new boiler is a major purchase, so people need to feel they’re in safe hands.

To help people trust your business, we have a system that asks your customers for reviews, then posts them on your Google Business Profile. There’s even a way to catch anyone who’s unhappy before they leave a review, so you can fix any problems before they hit the 1-star button.

Who Are We – And What Are We All About?

What Do Other People Say?

“I would like to take the opportunity to thank you for the production of my website invictaboilers.co.uk. The site is detailed, comprehensive and user friendly, including costing information for potential customers. Honestly, I can’t fault you it is a 1st class site and I am extremely happy with the end result. I will have no issue regarding recommending your website building services to other plumbers.”

Andy Smitham – Invicta Boilers

“I first met George when I decided to take the plunge with a Google adwords campaign.

I had heard great things about how it could generate hot leads for my karting business, but as a fool rushed in without taking professional advice. 3 weeks later I contacted George and hey presto!! Within a week he had reworked my whole campaign and the hot leads came flooding in.

In the first 3 months we increased turnover by 33% and have not looked back. We now receive over 800 leads a month through our adwords campaigns and we continue to grow despite the credit crunch. If it is Google adwords advice you are looking for, look no further than George Lane.

I have no hesitation in recommending George, both personally and professionally.”

Giles Murray
Owner at Essex Karting

“You reduced our costs by about 80% almost overnight.”

“You’re part of the reason why our business stayed above water.”

“…what you’ve done over the last 8 months, it’s really turned around – it’s been massively helpful.”

“…within a couple of weeks of the testing period ending, the results went through the roof.”

“Our cost per lead for remortgages now is down to nearly £25 per lead, which is fantastic. It was 70 to 80 quid at one point.”

“From our point of view, if you don’t know what you’re doing online, especially in the pay per click world, you can end up making yourself bankrupt if you don’t know what you’re doing.”

Graham Wareham, My Money Advisor

Get Your Free Boiler Marketing Blueprint

Find out how to generate quality leads for your boiler business, get dozens of 5 star reviews, and leave your competitors wondering how you did it! Book your 30 minute call on the calendar…
(You’ll also get the RatingRocket app for free so you can grow your Google reviews at no extra cost.)

Who Is This For?

This is for heating and boiler businesses in the UK with the following qualities:

Quality: You have to provide high-quality service. Both in terms of the job you do and how you treat your customers.

Responsiveness: You must respond promptly to the leads we send you (ideally in under 20 minutes).

Integrity: We hold ourselves to the highest standards of honesty and integrity and expect the same from our clients.

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